industry thoughts from Clarteza
Giving thanks is always a good idea, but the holiday gives us the perfect excuse to slow down and think more deeply about the many good things in our lives.
At Clarteza, we are so very thankful to love what we do! Together, we have built a creative, energetic, and collaborative team. We share and keep central the values of integrity and social responsibility; we find it our duty to make a difference in this world. We get to push boundaries and apply our true passion to our work. We know how special it is to love the work you do, …
At Clarteza, we are proud of the consistently creative and unique solutions we offer our clients. Part of our success lies in our process: We apply design thinking and team collaboration, building great solutions through small, iterative steps.
Design thinking is a method that allows a creative and adaptive process to discover the best solution. Our team have been proponents of this approach for several years, applying it in many different facets of our work. Because design thinking is integral to our process, we get the best solutions without losing time, money, or patience.
What is key in our approach is that …
TAGS: actionable recommendations, agility, Collaboration, creative solutions, design thinking, iterative steps, organizational structure, our process, our thinking approach, partnership, power of relationships, team collaboration, team synergy // POSTED IN: About Us, Organizational Structure // COMMENTS:
At a certain point of my life I realized that I don’t fit in! I’m sure some of you have felt that way too. After working at big companies for over a decade I realized there might be something I do that’s not conforming to “the rules”. At big companies, I always tried to fix everything, find new solutions, create new departments, and eliminate inefficiencies (and yes this is my pet peeve!). Most importantly, I believed that some rules are meant to be broken. At heart, I was an entrepreneur, but …
TAGS: actionable insights, big data, branding consultants, Collaboration, consulting, consulting custom solutions, force multiplier, market research, marketing research, meta analysis, overloaded schedules, shopper insights, team extension, Too much data, too much data not enough time // POSTED IN: About Us, Data management, Organizational Structure, Our Beginnings // COMMENTS:
In our recent post on qual vs. quant research, we touched on one of the critical issues facing market researchers today, the question of how we use, store and re-use data we obtain from the investments we make in research and information. The amount of data available to us continues to grow in magnitude and scope. We have qual data, quant data, syndicated data, social media data, competitive intelligence data, all coming at us all the time in …
TAGS: actionable insights, actionable recommendations, brand consulting, brand consulting firm, branding consultants, business strategy, Collaboration, data analysis in research, data management, Data overload, dealing with data, dealing with too much information, how we use store and re-use data, keep that data alive, Keep track of old research, Keeping track of all research, make insightful business decision, managing data, managing research, managing research vs. databases, market research, marketing research, meta analysis, meta analysis example, project management, putting the pieces together, reconcile research studies, reconciling current and past research, Reconciling past and current research, systematic review, too much data not enough time, too much data not insight, what insights our research has generated // POSTED IN: Consumer Insights, Consumer Strategies, Data management, Industry Themes, Marketing Strategy, Organizational Structure // COMMENTS:
Yeah, the “binder full of women” comment was a bit like a deleted scene from The Simpsons where Mr. Burns (the decrepit boss at the neighborhood nuclear power plant) whispers to his assistant, “Smithers, bring me the binder.” But then it gradually occurred to each of us at Clarteza that, hey, we’re kinda like that binder. The whole point of the now infamous reference guide is that it was like a well kept secret of trusted talent. And, to obtain the almighty “three ring” would be like getting a powerhouse or a Dream Team of professionals.
Just think of all …
TAGS: about us women, binder full of women, binder of women, bound by talent, brand consulting firm, branding consultants, clarity, Collaboration, Dream team, Emotional intellect, market research, marketing research, our talent, partnership, strategic vision, team, team members // POSTED IN: About Us, Marketing Strategy, Social Media // COMMENTS: