Picture yourself at a cocktail party filled with near-strangers. What is the best way to start a conversation with someone you don’t know well? Ask them about themselves. Why? Because people are most connected to their own life experiences and therefore most likely to be engaged in a topic in which they play a central role. Truth be told – people love to talk about themselves.
This is not only a great tip for the most socially-awkward among us, but it also has important implications for marketers dealing with the challenges and opportunities that social media presents. It is this very …
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