Where are we going in 2014?
This is one of my favorites: You look at the billboard and the boy is saying “Look!” then he stands up and shows an actual airplane in the sky flying over. Then you learn the actual flight number of that aircraft and its destination. Pretty cool, right?
Another amazing interactive advertising with augmented reality. As you can see the excitement is palatable!
A retail giant also found an interesting way of engaging people and creating the buzz. Take a look:
Oh and this one: “Drag him away”. A great awareness creation campaign for an important cause: “Don’t just stand there, … Continue Reading
TAGS: augmented reality, brand engagement, British Airways Billboard, consumer engagement, interactive advertising, social media revolution // POSTED IN: Advertising Effectivness, Brand Equity, Industry Themes, Marketing Strategy // COMMENTS: Comments Off on Where are we going in 2014?