industry thoughts from Clarteza

06 February
2012
Mag Retelewski

From Gray to Clear: It’s Not a Touchdown if You Went For the Wrong Goal

In the wake of the 2012 Super Bowl, which once again broke a record for the average cost of a 30-second ad spot, new stories will abound reporting the “winners” and “losers” from the Ad Bowl based on audience polls, expert critiques and cost-benefit analysis.  Regardless of which spot was the best or worst – no, wait, hold on, the GM commercials were unique and funny (http://www.youtube.com/watch?v=iuvoSw1TiJ8), but will it make me go and buy the car? Probably not.  There, I said it.

Ok, now…regardless of which spot gets ranked best or worst in today’s Facebook or newspaper poll, what’s … Continue Reading