industry thoughts from Clarteza

22 January
Mag Retelewski and Katy Gajewicz

If the Consumer is in the Driver’s Seat, How Do You Maintain Control of the Wheel?

In today’s digital world where the consumer is king, marketers are no-doubt challenged with navigating the tough road of brand development and coming to terms with a shifting balance in power.  With the rules of the road changing dramatically over the past few years, where real-time is the new time-frame, big companies are finding it particularly difficult to adapt.   If you find yourself nodding your head, here are five thoughts to help keep you, and your brands, on course:

1. It’s Okay to be a Little Naked: If the universal influx of reality TV didn’t give us a clue … Continue Reading

12 January
Mag Retelewski and Katy Gajewicz

A Riddle for You

What do you get when you take an entrepreneurial spirit with a vision for bringing people together in a way that brings out their best, and combine it with seasoned veterans from creative, technical and strategic fields representing a range of ages, backgrounds and experience? You get a unique boutique consultancy– one that is high-functioning, and well-poised to tackle any business challenge, while staying true to a fundamental respect for relationships and their power in driving success.

To foster the right energy at Clarteza, Mag Retelewski hand-picked the right team to ensure a synergy of … Continue Reading