industry thoughts from Clarteza

02 January
2017
Mag Retelewski

Get Inspired at the Start of the New Year!

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When we get inspired, we create. When we are relaxed, we are more creative. Here are some of my time-tested activities that have worked for me:

  • Expand your interests. Go to a library or a store and pick up a book or publication from an industry or genre that you would not normally explore. Even though random reading material may not seem relevant at first, I promise you if you give it a chance you’ll learn something you’ll be able to apply to your … Continue Reading

07 September
2016
Mag Retelewski and Katy Gajewicz

Three Key Principles Innovation Marketers Can Take from the Design World

What do a phone, a car service, and a vacuum cleaner have in common? The best innovators in these categories applied design thinking principles to create success stories.

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Apple, Uber and Dyson are not alone; numerous companies have applied design thinking principles and processes to new product or service innovation – some with considerable success, others… not so much. At Clarteza we’ve been involved in a number of design-led innovation projects in the consumer packaged goods industry and have observed several key success elements that can be borrowed from design … Continue Reading