industry thoughts from Clarteza

04 May
2018
Mag Retelewski

Why New Product Ideas Often Do Not Succeed

My team works with incredible clients and on some amazing projects. We are privileged to be able to look for interesting insights and connect them through different cultures. We get to learn about people’s needs and behaviors, so we can help our clients come up with great solutions or products. It’s exhilarating!

Over the years, however, I have observed the curse of three consistent issues: “marginal thinking”, “sunk cost” and “conformity” which, as trifecta, can stifle innovation and overwhelm any good decision-making process.

Let me demonstrate what I mean. Coming up with a new … Continue Reading

24 February
2018
Mag Retelewski

Looking for an exceptional experience…

 

 

Earlier this year, I set a goal for myself to review brands and services to look for delightful experiences they could create for a customer.

This time I tried MM.LaFleur. A clothing brand which aspires to revolutionize workwear with a slightly Japanese flair. I’ve heard about the brand at the NRF conference in January. In this case, PR worked, at least for me.

 

 

What interested me about MM. LaFleur at first, was their purpose “When women  succeed in … Continue Reading

04 February
2018
Mag Retelewski

The Year Of Experiences

I consult brands for a living and I read a lot about mindful living. Both interests converge on life experiences.

This year, I’m going to live what I preach. I will live and breathe experiences. I will also evaluate them along the way to know their incremental impact on my overall well-being.

For context, for couple of years now I have had a list of 100 things I want to accomplish in my life and my plan is to chip away every year.

My 2018 is ambitious. I’m willing to write about my plans, mainly … Continue Reading

01 January
2018
Mag Retelewski

As we descended for landing, the cabin lights turned purple-pink, and my daughter squealed with delight…

When I travel, I try to stay at #Kimpton Hotels as much as possible. It’s fair to say they’ve won my brand loyalty—but not because their pillows are great or the room service is quick and tasty (though they are). It’s because they take advantage of every opportunity to customize my hotel experience specifically for me.

Kimpton takes a few basic data points about me, such as my preferences and other important dates and milestones, and uses them as opportunities to provide a variety of small surprises and delights to enhance my experience.

For example, during my recent stay with my two … Continue Reading

27 April
2017
Mag Retelewski

Why Your Brand Needs Purpose

Being a dancer has always been a passion of mine, but it was little more than an unfulfilled childhood dream until I finally decided to take up ballroom dancing – as an amateur – almost two years ago.

Now, when it comes to my professional career, I generally understand what’s required of me and what I’m capable of; I’m aware of the steps I must take to get things done and the skills I must master to ensure success.

Ballroom dancing on the other hand, has been a whole new challenge. It’s always exciting … Continue Reading

02 January
2017
Mag Retelewski

Get Inspired at the Start of the New Year!

18176748 - creative painting idea

When we get inspired, we create. When we are relaxed, we are more creative. Here are some of my time-tested activities that have worked for me:

  • Expand your interests. Go to a library or a store and pick up a book or publication from an industry or genre that you would not normally explore. Even though random reading material may not seem relevant at first, I promise you if you give it a chance you’ll learn something you’ll be able to apply to your … Continue Reading

24 November
2016
Mag Retelewski

How Gratitude Changed My Life

picture1Being mindful and enjoying the moment is essential. The present moment is all we truly have, but I’ve learned that unless we make a conscious effort to recognize it, the majority of our time is spent in the past or in the future.

A realization of the preciousness of the present moment is grounded in being grateful, and this alone can be truly uplifting. Sometimes, however, we take things for granted and miss the opportunity to cherish the real value of what we have. I see a true connection between the ability to … Continue Reading

07 September
2016
Mag Retelewski and Katy Gajewicz

Three Key Principles Innovation Marketers Can Take from the Design World

What do a phone, a car service, and a vacuum cleaner have in common? The best innovators in these categories applied design thinking principles to create success stories.

28609901_m

Apple, Uber and Dyson are not alone; numerous companies have applied design thinking principles and processes to new product or service innovation – some with considerable success, others… not so much. At Clarteza we’ve been involved in a number of design-led innovation projects in the consumer packaged goods industry and have observed several key success elements that can be borrowed from design … Continue Reading

30 July
2016
Amanda Randall, Ph.D - VP, Analytics and Change

Face to Face Conversations Newsletter

clarteza_newsletter_JULY v2

13 June
2016
Mag Retelewski

Clarteza: Behind the scenes.

I love Marcel Proust’s quote: “The Voyage of Discovery Consists not in Seeking New Landscapes but in Having New Eyes”. It describes the way we look at business issues.

What we do:

Our team focuses on finding innovative solutions to meet clients’ marketing and business needs. In our work we apply design thinking and we recognize that creativity is a collaborative skill. We function as a think tank of highly specialized experts to evaluate the business issue and create custom tailored solutions. Our lenses allow us to see issues from variety of different angles and, as such, we can better “connect the … Continue Reading