People look for relationships. They are essential to us, and to our well-being. Interestingly, people also long for brand connections…or relationships, which share a lot of similarities of those, with people. They identify themselves with those brands.
Like with regular relationships, brand relationships can have their ups and downs. Ultimately though, if you do have the bonding, you will be more likely to “forgive” if things don’t go right.
People want to be understood by brands. (Not literally, at least yet!)They like to have products and services that are tailored to …