Let’s talk chocolate.
Think about that first bite of dark, creamy chocolate. Your mouth relaxes as the chocolate melts – your eyes might even close so you can focus on just the taste and feel of the chocolate. The corners of your mouth turn up.
(Is your mouth watering yet?)
We have all heard by now that chocolate releases endorphins, elevates our mood, and can even be healthy in moderation. (Keep those positive studies coming, science!) But exquisite, mouth-watering chocolate also reminds us of the real goal: to create an experience. To get the … Continue Reading
TAGS: chocolate, consumer experience, product experience // POSTED IN: Brand Strategy, Consumer Experience, Consumer Strategies, Marketing Strategy // COMMENTS: Comments Off on Passion Persuades