industry thoughts from Clarteza

Perhaps one of the more damaging myths we live by is the one that claims that creativity is a gift. You either have it or you don’t, many believe. Some are born with some kind of special talent bestowed on them, they say, or, poor souls, they must lumber in the regular, plain world with the rest of us.

This myth must be busted.

At Clarteza, we know that creativity is not some magic manna from above – it is a skill, and a collaborative one at that. We have to do away with the … Continue Reading

At Clarteza, we are proud of the consistently creative and unique solutions we offer our clients. Part of our success lies in our process: We apply design thinking and team collaboration, building great solutions through small, iterative steps.

Design thinking is a method that allows a creative and adaptive process to discover the best solution. Our team have been proponents of this approach for several years, applying it in many different facets of our work. Because design thinking is integral to our process, we get the best solutions without losing time, money, or patience.

What is key in our approach is that … Continue Reading