industry thoughts from Clarteza

I consult brands for a living and I read a lot about mindful living. Both interests converge on life experiences.

This year, I’m going to live what I preach. I will live and breathe experiences. I will also evaluate them along the way to know their incremental impact on my overall well-being.

For context, for couple of years now I have had a list of 100 things I want to accomplish in my life and my plan is to chip away every year.

My 2018 is ambitious. I’m willing to write about my plans, mainly … Continue Reading

When I travel, I try to stay at #Kimpton Hotels as much as possible. It’s fair to say they’ve won my brand loyalty—but not because their pillows are great or the room service is quick and tasty (though they are). It’s because they take advantage of every opportunity to customize my hotel experience specifically for me.

Kimpton takes a few basic data points about me, such as my preferences and other important dates and milestones, and uses them as opportunities to provide a variety of small surprises and delights to enhance my experience.

For example, during my recent stay with my two … Continue Reading