industry thoughts from Clarteza

This is one of my favorites: You look at the billboard and the boy is saying “Look!” then he stands up and shows an actual airplane in the sky flying over. Then you learn the actual flight number of that aircraft and its destination. Pretty cool, right?

http://www.youtube.com/watch?v=GtJx_pZjvzc

Another amazing interactive advertising with augmented reality. As you can see the excitement is palatable!

http://www.youtube.com/watch?v=MZcwCMV9UEs

A retail giant also found an interesting way of engaging people and creating the buzz. Take a look:

http://vimeo.com/82271564

Oh and this one: “Drag him away”. A great awareness creation campaign for an important cause: “Don’t just stand there, … Continue Reading

Last year Clarteza was approached to provide a point of view on Return on Investment (a.k.a. ROI) as it relates to restaurants. We believe, that  ROI is an important issue for any business so we decided to write this piece.

Marketing ROI continues to be one of the most complicated and difficult things to measure, giving those who know how to effectively do it a major competitive advantage. Technology and sophisticated statistical tools play an important and costly role in the ability to effectively measure and predict the ROI but the fundamentals of a marketing mix remain the same. And a … Continue Reading

Picture yourself at a cocktail party filled with near-strangers.  What is the best way to start a conversation with someone you don’t know well?  Ask them about themselves.  Why? Because people are most connected to their own life experiences and therefore most likely to be engaged in a topic in which they play a central role.  Truth be told – people love to talk about themselves.

This is not only a great tip for the most socially-awkward among us, but it also has important implications for marketers dealing with the challenges and opportunities that social media presents.  It is this very … Continue Reading