industry thoughts from Clarteza

As an eight-year-old I was collecting postcards, stamps, highlighters, sharpeners, gum and chocolate wrappers. I loved collecting, curating my treasures and then trading them or selling them. I got good at it and my collection grew. Then, I wanted to own a bookstore and sell books as I loved reading. I thought I could have a section for my collectibles as well. Well, that idea never materialized, as overtime my priorities changed.

I was involved in my parents business. By the tender … Continue Reading

“The voyage of discovery is not in seeing new landscapes but in having new eyes” – Marcel Proust.

This quote has been my guiding beacon in life and at work. The ability to see what you have or what you experienced from a different angle, can change its meaning.

In other words, the way you look at things, changes “the things” you look at. 

To acquire a new way of thinking requires learning fueled by an open … Continue Reading

I’m a big believer in goals, in progress and in growth. Last year, I publicly listed a long list of goals I was going to accomplish and was planning to do a nice recap and reflection in early January. Except, things changed on January 4th , before I had a chance to write my blog.

I was skiing with my family in German Alps in breathtaking views
and incredible mountains. I had an amazing time. One afternoon, as it was
getting dark, I lost … Continue Reading

Being a dancer has always been a passion of mine, but it was little more than an unfulfilled childhood dream until I finally decided to take up ballroom dancing – as an amateur – almost two years ago.

Now, when it comes to my professional career, I generally understand what’s required of me and what I’m capable of; I’m aware of the steps I must take to get things done and the skills I must master to ensure success.

Ballroom dancing on the other hand, has been a whole new challenge. It’s always exciting … Continue Reading

I love Marcel Proust’s quote: “The Voyage of Discovery Consists not in Seeking New Landscapes but in Having New Eyes”. It describes the way we look at business issues.

What we do:

Our team focuses on finding innovative solutions to meet clients’ marketing and business needs. In our work we apply design thinking and we recognize that creativity is a collaborative skill. We function as a think tank of highly specialized experts to evaluate the business issue and create custom tailored solutions. Our lenses allow us to see issues from variety of different angles and, as such, we can better “connect the … Continue Reading

People look for relationships. They are essential to us, and to our well-being. Interestingly, people also long for  brand connections…or relationships, which share a lot of similarities of those, with people.  They identify  themselves with those brands.

Like with regular relationships, brand relationships can have their ups and downs. Ultimately though, if you do      have the bonding, you will be more likely to “forgive” if things don’t go right.

People want to be understood by brands. (Not literally, at least yet!)They like to have products and services that are tailored to … Continue Reading