industry thoughts from Clarteza

In the dynamic pace of today’s business environment, innovation is no longer optional—it’s essential. Companies that embrace fresh perspectives, celebrate creativity, and promote calculated risk-taking are the ones that excel. But what enables creativity to flourish in the workplace? The key lies in psychological safety—creating an environment where individuals feel empowered to voice ideas, explore unconventional approaches, and learn from mistakes without fear of judgment. This culture serves as the foundation for the innovation that fuels growth and success.

Amy Blankson, renowned author, keynote speaker and Forbes contributor recently sat down with … Continue Reading

One of the most persistent myths we encounter is the belief that creativity that fuels innovation, is an innate gift, a magical spark reserved for the select few. At Clarteza, we vehemently debunk this myth. Creativity is not a divine bestowment; it’s a skill, and often, a collaborative one.Breaking the Myth:The outdated notion of the lone genius stumbling upon inspiration is dismantled within our creative process. We recognize that creativity thrives in a supportive environment where judgment is left at the door. Here, every idea, no matter how seemingly absurd, is valued as a potential seed for … Continue Reading

“The hallmark of an open mind is separating your ideas from your identity.If you define yourself by your opinions, questioning them is a threat to your integrity. If you see yourself as a curious person or a lifelong learner, changing your mind is a moment of growth” – Adam GrantHaving an open mind is essential for innovation. This openness, coupled with a positive outlook, enhances your ability to perceive and observe a broader range of ideas and phenomena. It involves welcoming contrasting viewpoints and nurturing a curiosity that is strong enough to potentially change your perspective.The Broaden-and-Build theory … Continue Reading

For most of my life I’ve been told to choose between the two things that I love: My passion for business or my creative musical expression. I studied music and business.

In fact, as a child and through my early twenties I felt as if I was always a part of two different worlds: “the real” business world and the creative “unreal” music, art world. Deep down I knew, that I embody both but it’s hard to be honest and talk about both, for fear of being perceived as not fully committed to … Continue Reading

When we get inspired, we create. When we are relaxed, we are more creative. Here are some of my time-tested activities that have worked for me:

• Expand your interests. Go to a library or a store and pick up a book or publication from an industry or genre that you would not normally explore. Even though random reading material may not seem relevant at first, I promise you if you give it a chance you’ll learn something you’ll be able to apply to your … Continue Reading
  

What do a phone, a car service, and a vacuum cleaner have in common? The best innovators in these categories applied design thinking principles to create success stories.

Apple, Uber and Dyson are not alone; numerous companies have applied design thinking principles and processes to new product or service innovation – some with considerable success, others… not so much. At Clarteza we’ve been involved in a number of design-led innovation projects in the consumer packaged goods industry and have observed several key success elements that can be borrowed from design … Continue Reading