industry thoughts from Clarteza

For most of my life I’ve been told to choose between the two things that I love: My passion for business or my creative musical expression. I studied music and business.

In fact, as a child and through my early twenties I felt as if I was always a part of two different worlds: “the real” business world and the creative “unreal” music, art world. Deep down I knew, that I embody both but it’s hard to be honest and talk about both, for fear of being perceived as not fully committed to … Continue Reading

When we get inspired, we create. When we are relaxed, we are more creative. Here are some of my time-tested activities that have worked for me:

• Expand your interests. Go to a library or a store and pick up a book or publication from an industry or genre that you would not normally explore. Even though random reading material may not seem relevant at first, I promise you if you give it a chance you’ll learn something you’ll be able to apply to your … Continue Reading
  

What do a phone, a car service, and a vacuum cleaner have in common? The best innovators in these categories applied design thinking principles to create success stories.

Apple, Uber and Dyson are not alone; numerous companies have applied design thinking principles and processes to new product or service innovation – some with considerable success, others… not so much. At Clarteza we’ve been involved in a number of design-led innovation projects in the consumer packaged goods industry and have observed several key success elements that can be borrowed from design … Continue Reading