industry thoughts from Clarteza

 

 

Earlier this year, I set a goal for myself to review brands and services to look for delightful experiences they could create for a customer.

This time I tried MM.LaFleur. A clothing brand which aspires to revolutionize workwear with a slightly Japanese flair. I’ve heard about the brand at the NRF conference in January. In this case, PR worked, at least for me.

 

 

What interested me about MM. LaFleur at first, was their purpose “When women  succeed in … Continue Reading

We read a lot of press about the information overload and time-pressed nature of consumer lives.  They are inundated with information from more sources, on more screens, more of the time.  The average consumer is exposed to thousands of advertisements per day, smartphones keep them from ever turning off and tuning out, and they live in a society in which there is often simply not enough hours in the day.  As the consumer environment has changed, marketers have adapted by investing more funds in the clutter, to ensure their brands are seen across all screens, across all formats, and across … Continue Reading