industry thoughts from Clarteza

 

 

Earlier this year, I set a goal for myself to review brands and services to look for delightful experiences they could create for a customer.

This time I tried MM.LaFleur. A clothing brand which aspires to revolutionize workwear with a slightly Japanese flair. I’ve heard about the brand at the NRF conference in January. In this case, PR worked, at least for me.

 

 

What interested me about MM. LaFleur at first, was their purpose “When women  succeed in … Continue Reading

I consult brands for a living and I read a lot about mindful living. Both interests converge on life experiences.

This year, I’m going to live what I preach. I will live and breathe experiences. I will also evaluate them along the way to know their incremental impact on my overall well-being.

For context, for couple of years now I have had a list of 100 things I want to accomplish in my life and my plan is to chip away every year.

My 2018 is ambitious. I’m willing to write about my plans, mainly … Continue Reading