As marketers increase the ad spend on social network marketing and encourage marketing departments to spend more time on engaging and interacting with the consumer, it is becoming more essential to understand how new marketing channels fit within the customer experience ecosystem for the brand. Let’s start by clearing up some of the buzz around user-generated and social media.
Gray: “User-generated content means I’m losing control of my brand.”
It’s true that brands and companies no longer have direct control over each piece of information swimming around in cyberspace, making many marketers and executives cringe at the prospects …
TAGS: complexity in marketing efforts, consumer behavior, consumer social media strategies, Customer Ecosystem, find the right message then channel, how to social media, marketing customer experience, opportunities for marketers, social media strategies, social media strategy, social networks, user generated content, user generated experience // POSTED IN: Consumer Strategies, Industry Themes, Managing Social Media Content, New Customer Ecosystem, Organizational Structure, Social Media // COMMENTS: