industry thoughts from Clarteza

This is one of my favorites: You look at the billboard and the boy is saying “Look!” then he stands up and shows an actual airplane in the sky flying over. Then you learn the actual flight number of that aircraft and its destination. Pretty cool, right?

http://www.youtube.com/watch?v=GtJx_pZjvzc

Another amazing interactive advertising with augmented reality. As you can see the excitement is palatable!

http://www.youtube.com/watch?v=MZcwCMV9UEs

A retail giant also found an interesting way of engaging people and creating the buzz. Take a look:

http://vimeo.com/82271564

Oh and this one: “Drag him away”. A great awareness creation campaign for an important cause: “Don’t just stand there, … Continue Reading

 

People look for relationships. They are essential to us, and to our well-being. Interestingly, people also long for  brand connections…or relationships, which share a lot of similarities of those, with people.  They identify  themselves with those brands.

Like with regular relationships, brand relationships can have their ups and downs. Ultimately though, if you do      have the bonding, you will be more likely to “forgive” if things don’t go right.

People want to be understood by brands. (Not literally, at least yet!)They like to have products and services that are tailored to … Continue Reading

In a recent study, Millward Brown and The Jim Stengel Company compiled a list of the 50 fastest-growing brands, both consumer and business, over a ten year period.  Brands were analyzed in terms of both customer relationships as well as financial value.  The common link between the 50 brands, which cut across categories and segments, including both products and services, was that all of the brands were based on ideals.  The study defined an ideal as a higher order purpose or benefit that the company or brand … Continue Reading

Picture yourself at a cocktail party filled with near-strangers.  What is the best way to start a conversation with someone you don’t know well?  Ask them about themselves.  Why? Because people are most connected to their own life experiences and therefore most likely to be engaged in a topic in which they play a central role.  Truth be told – people love to talk about themselves.

This is not only a great tip for the most socially-awkward among us, but it also has important implications for marketers dealing with the challenges and opportunities that social media presents.  It is this very … Continue Reading

This year’s Cannes Creativity Conference was the busiest ever: 11,000 delegates from around the world overflowing the halls of the auditorium, theaters and award shows, with everyone eager to learn and network.

For those not as familiar with this event, the Cannes Creativity Conference is the crème de la crème of advertising conferences. The most aspiring, entrepreneurial, deserving, over-achieving, bright and talented people attend. Everyone learns from each other, relationships are built, and great speakers and coaches share their knowledge and wisdom. And of course, there are celebrities and former heads of state –the most notable presentation this year was given … Continue Reading