industry thoughts from Clarteza

One of the most persistent myths we encounter is the belief that creativity that fuels innovation, is an innate gift, a magical spark reserved for the select few. At Clarteza, we vehemently debunk this myth. Creativity is not a divine bestowment; it’s a skill, and often, a collaborative one.

Breaking the Myth:
The outdated notion of the lone genius stumbling upon inspiration is dismantled within our creative process. We recognize that creativity thrives in a supportive environment where judgment is left at the door. Here, every idea, no matter how seemingly absurd, is valued as a potential seed for groundbreaking discoveries.

Key Strategies to fuel Collaborative Creativity:

1. Supportive Environments:
Understanding that creative ideas flourish in supportive spaces, we foster an atmosphere where team members feel free to express even the most unconventional thoughts. Judgment is replaced with encouragement, allowing for a rich exchange of ideas.
2. Empathy:
Central to our creative process is a deep empathy with people for whom we are solving the problem. This involves keen observation and gaining insight before jumping to conclusions about what’s the right solution.
3. Collaborative Understanding:
Alignment and understanding of our client’s goals is essential. We engage in early evaluation and prototyping so we want to be sure we are on the right trajectory.
4. Multidisciplinary Ideation:
Our idea generation is truly multi-disciplinary. Every team member brings a unique process to the table, opening up diverse possibilities and perspectives.
5. Small, Iterative Steps:
We embrace small, iterative steps in the ideation process. This is the essence of Design Thinking which we deeply believe in. Recognizing that big ideas evolve from incremental innovations, we nurture innovation through continuous creative refinement.
6. Encouraging Fun:
In our creative environment, fun is not just welcomed; it’s actively encouraged. Have fun outside of work and bring the spirit and some fun into the office. Those seemingly silly moments often transform into avenues of genuine innovation.
7. Nothing is Impossible:
Strive for optimism. While acknowledging realistic constraints, we explore the realm of the seemingly impossible. By envisioning a world without limits, we uncover user needs and challenges that redefine the creative landscape.
8. Challenging Conventions:
Challenge is ingrained in our philosophy. We challenge ourselves and expect to be challenged in return. It’s this spirit that permeates our innovative work, challenging conventional norms.
9. Get inspired:
Essential to the creative process is the art of drawing from diverse sources, both within and beyond the realm of the arts. The key lies in forging connections between seemingly disparate ideas, a process that serves as the lifeblood of potential breakthroughs.

Above all, we recognize the need to view the world with fresh eyes to understand the true problem we are solving. In the words of Proust, “the real voyage of discovery consists in not seeking new landscapes, but in having new eyes.”