02
October
2012
2012 Social Media Week in Chicago Reveals… How to Turn Self-Absorption into Brand Advocacy
Picture yourself at a cocktail party filled with near-strangers. What is the best way to start a conversation with someone you don’t know well? Ask them about themselves. Why? Because people are most connected to their own life experiences and therefore most likely to be engaged in a topic in which they play a central role. Truth be told – people love to talk about themselves.
This is not only a great tip for the most socially-awkward among us, but it also has important implications for marketers dealing with the challenges and opportunities that social media presents. It is this very … Continue Reading
TAGS: big data, brand advocacy, brand marketing strategies, brand marketing strategy, brand strategy, consumer engagement, consumer insights, consumer marketing strategies, consumer strategies, marketing branding strategy, marketing strategy, measuring social media impact, Professor Malthouse, quantifying opportunities of social media, Social media, Social Media Engagement’s Link to Purchase Behavior, Social Media Week, Social Media Week 2012 Chicago // POSTED IN: Brand Equity, Consumer Strategies, Data management, Measuring Social Media Impact, Social Media // COMMENTS: Comments Off on 2012 Social Media Week in Chicago Reveals… How to Turn Self-Absorption into Brand Advocacy