Shopper Insights – Raising the Stakes on What it Takes to Win
The term “re-frame” has never been more appropriate than in marketing today.
It is apparent that a massive paradigm shift in the way marketers approach their marketing and communication plans is well underway (for those who haven’t previously embraced it). For years now, front-loaded plans where the bulk of thought and resources are spent influencing the consumer well before she sets foot in a store have been giving way to a more holistic approach where the integration and synergy of brand messaging across multiple consumer touch-points is not only important, but essential. But more recently, the key player in the game … Continue Reading
TAGS: actionable insights, actionable recommendations, impact purchase decisions at shelf, in-store behavior, market research, marketing research, meta analysis, meta analysis example, retailer focus, retailer in an out-of-stock, shopper, shopper insights, Shopper Insights – Raising the Stakes on What it Takes to Win, shopper insights example, shopper journey, shopper marketing, shopper marketing trends, understanding shoppers, vailability and placement of a brand, what are shopper insights, what is shopper marketing // POSTED IN: Consumer Insights, Consumer Strategies, Industry Themes, Marketing Strategy, Research Methodology, Shopper Insights, Social Media // COMMENTS: Comments Off on Shopper Insights – Raising the Stakes on What it Takes to Win