industry thoughts from Clarteza

We read a lot of press about the information overload and time-pressed nature of consumer lives.  They are inundated with information from more sources, on more screens, more of the time.  The average consumer is exposed to thousands of advertisements per day, smartphones keep them from ever turning off and tuning out, and they live in a society in which there is often simply not enough hours in the day.  As the consumer environment has changed, marketers have adapted by investing more funds in the clutter, to ensure their brands are seen across all screens, across all formats, and across … Continue Reading

What do you get when you take an entrepreneurial spirit with a vision for bringing people together in a way that brings out their best, and combine it with seasoned veterans from creative, technical and strategic fields representing a range of ages, backgrounds and experience? You get a unique boutique consultancy– one that is high-functioning, and well-poised to tackle any business challenge, while staying true to a fundamental respect for relationships and their power in driving success.

To foster the right energy at Clarteza, Mag Retelewski hand-picked the right team to ensure a synergy of … Continue Reading