industry thoughts from Clarteza

For most of my life I’ve been told to choose between the two things that I love: My passion for business or my creative musical expression. I studied music and business.

In fact, as a child and through my early twenties I felt as if I was always a part of two different worlds: “the real” business world and the creative “unreal” music, art world. Deep down I knew, that I embody both but it’s hard to be honest and talk about both, for fear of being perceived as not fully committed to … Continue Reading

The big idea:  It’s out there, and you want to be the one who discovers it, markets it, and profits from it.  Right or wrong, there is no shortage of approaches to uncovering the big idea, from trend analyses, to focus groups, to epiphanies in the middle of the night.  But how do you know when you’ve found it?  How do you uncover the diamond in the rough from the laundry list of ideas that come out of any well-meaning brainstorming effort?

Your gut is certainly a good start, and there are situations (and corporations) that call for avoiding conventional consumer … Continue Reading