Why New Product Ideas Often Do Not Succeed
My team works with incredible clients and on some amazing projects. We are privileged to be able to look for interesting insights and connect them through different cultures. We get to learn about people’s needs and behaviors, so we can help our clients come up with great solutions or products. It’s exhilarating!
Over the years, however, I have observed the curse of three consistent issues: “marginal thinking”, “sunk cost” and “conformity” which, as trifecta, can stifle innovation and overwhelm any good decision-making process.
Let me demonstrate what I mean. Coming up with a new … Continue Reading
TAGS: hippo, innovation, Innovation Process, marginal thinking, new product development, new product ideas, sunk cost // POSTED IN: Consumer Insights, Ideation, Innovation Process // COMMENTS: Comments Off on Why New Product Ideas Often Do Not Succeed