14
December
2015
The Creative Myth
Perhaps one of the more damaging myths we live by is the one that claims that creativity is a gift. You either have it or you don’t, many believe. Some are born with some kind of special talent bestowed on them, they say, or, poor souls, they must lumber in the regular, plain world with the rest of us.
This myth must be busted.
At Clarteza, we know that creativity is not some magic manna from above – it is a skill, and a collaborative one at that. We have to do away with the … Continue Reading
TAGS: creative myth, creative process, creative solutions, design thinking, innovation, new product development // POSTED IN: Ideation, Innovation Process, Marketing Strategy // COMMENTS: Comments Off on The Creative Myth