26
February
2013
How to Measure Return On Investment
Last year Clarteza was approached to provide a point of view on Return on Investment (a.k.a. ROI) as it relates to restaurants. We believe, that ROI is an important issue for any business so we decided to write this piece.
Marketing ROI continues to be one of the most complicated and difficult things to measure, giving those who know how to effectively do it a major competitive advantage. Technology and sophisticated statistical tools play an important and costly role in the ability to effectively measure and predict the ROI but the fundamentals of a marketing mix remain the same. And a … Continue Reading
TAGS: communication vehicles, consumer centric mindset, consumer engagement, consumer experiences, consumer-centric, customer engagement, elements of marketing mix, emotional connection, marketing mix, marketing mix elements, marketing plan, marketing plan effectiveness, Return On Investment, ROI, ROI Restaurant, what matters to customers // POSTED IN: Marketing Strategy, Return On Investment // COMMENTS: Comments Off on How to Measure Return On Investment