industry thoughts from Clarteza

This is one of my favorites: You look at the billboard and the boy is saying “Look!” then he stands up and shows an actual airplane in the sky flying over. Then you learn the actual flight number of that aircraft and its destination. Pretty cool, right?

http://www.youtube.com/watch?v=GtJx_pZjvzc

Another amazing interactive advertising with augmented reality. As you can see the excitement is palatable!

http://www.youtube.com/watch?v=MZcwCMV9UEs

A retail giant also found an interesting way of engaging people and creating the buzz. Take a look:

http://vimeo.com/82271564

Oh and this one: “Drag him away”. A great awareness creation campaign for an important cause: “Don’t just stand there, … Continue Reading

 

People look for relationships. They are essential to us, and to our well-being. Interestingly, people also long for  brand connections…or relationships, which share a lot of similarities of those, with people.  They identify  themselves with those brands.

Like with regular relationships, brand relationships can have their ups and downs. Ultimately though, if you do      have the bonding, you will be more likely to “forgive” if things don’t go right.

People want to be understood by brands. (Not literally, at least yet!)They like to have products and services that are tailored to … Continue Reading

This year’s Cannes Creativity Conference was the busiest ever: 11,000 delegates from around the world overflowing the halls of the auditorium, theaters and award shows, with everyone eager to learn and network.

For those not as familiar with this event, the Cannes Creativity Conference is the crème de la crème of advertising conferences. The most aspiring, entrepreneurial, deserving, over-achieving, bright and talented people attend. Everyone learns from each other, relationships are built, and great speakers and coaches share their knowledge and wisdom. And of course, there are celebrities and former heads of state –the most notable presentation this year was given … Continue Reading

In the wake of the 2012 Super Bowl, which once again broke a record for the average cost of a 30-second ad spot, new stories will abound reporting the “winners” and “losers” from the Ad Bowl based on audience polls, expert critiques and cost-benefit analysis.  Regardless of which spot was the best or worst – no, wait, hold on, the GM commercials were unique and funny (http://www.youtube.com/watch?v=iuvoSw1TiJ8), but will it make me go and buy the car? Probably not.  There, I said it.

Ok, now…regardless of which spot gets ranked best or worst in today’s Facebook or newspaper poll, what’s … Continue Reading