13
March
2012
From Gray to Clear: Too much data, not enough time
We read a lot of press about the information overload and time-pressed nature of consumer lives. They are inundated with information from more sources, on more screens, more of the time. The average consumer is exposed to thousands of advertisements per day, smartphones keep them from ever turning off and tuning out, and they live in a society in which there is often simply not enough hours in the day. As the consumer environment has changed, marketers have adapted by investing more funds in the clutter, to ensure their brands are seen across all screens, across all formats, and across … Continue Reading
TAGS: actionable insights, brand, consumer insights, consumer research, data analysis in research, dealing with data, increased social media engagement, Information overload, managing consumer insights, managing data, market research, marketers overwhelmed by data, meta analysis, New Reality, organizational structure, product, social media marketing, synergies and collaboration, the changing consumer marketing environment, the impact of technological solutions on our lives, The role of a brand manager, time constraints and data overload, too much data not enough time, user generated content // POSTED IN: Consumer Insights, Data management, Organizational Structure // COMMENTS: Comments Off on From Gray to Clear: Too much data, not enough time