It is wonderful to feel important; who doesn’t want to feel that his or her needs are being heard and met? It’s the basis of any strong relationship. And good marketers know this and use it as they carefully target individual consumer groups with relevant products, messages, and mediums. But when it comes to women in particular, there is a fine line between getting it right… and going about it all wrong.
Take for example, the BIC Cristal for Her Ball Pen. Its description on Amazon emphasizes its sleek, elegant design (“just for her”) and a thin barrel to fit a …