28
January
2013
From Gray to Clear: Putting the Pieces Together
In our recent post on qual vs. quant research, we touched on one of the critical issues facing market researchers today, the question of how we use, store and re-use data we obtain from the investments we make in research and information. The amount of data available to us continues to grow in magnitude and scope. We have qual data, quant data, syndicated data, social media data, competitive intelligence data, all coming at us all the time in … Continue Reading
TAGS: actionable insights, actionable recommendations, brand consulting, brand consulting firm, branding consultants, business strategy, Collaboration, data analysis in research, data management, Data overload, dealing with data, dealing with too much information, how we use store and re-use data, keep that data alive, Keep track of old research, Keeping track of all research, make insightful business decision, managing data, managing research, managing research vs. databases, market research, marketing research, meta analysis, meta analysis example, project management, putting the pieces together, reconcile research studies, reconciling current and past research, Reconciling past and current research, systematic review, too much data not enough time, too much data not insight, what insights our research has generated // POSTED IN: Consumer Insights, Consumer Strategies, Data management, Industry Themes, Marketing Strategy, Organizational Structure // COMMENTS: Comments Off on From Gray to Clear: Putting the Pieces Together