22
January
2012
If the Consumer is in the Driver’s Seat, How Do You Maintain Control of the Wheel?
In today’s digital world where the consumer is king, marketers are no-doubt challenged with navigating the tough road of brand development and coming to terms with a shifting balance in power. With the rules of the road changing dramatically over the past few years, where real-time is the new time-frame, big companies are finding it particularly difficult to adapt. If you find yourself nodding your head, here are five thoughts to help keep you, and your brands, on course:
1. It’s Okay to be a Little Naked: If the universal influx of reality TV didn’t give us a clue … Continue Reading
TAGS: challenged marketers, consumer marketing strategies, consumer strategies, difficult brand management, engaging consumers, get insight, multiple consumer touch points, zero moment of truth, zmot // POSTED IN: Consumer Strategies, New Customer Ecosystem // COMMENTS: Comments Off on If the Consumer is in the Driver’s Seat, How Do You Maintain Control of the Wheel?