industry thoughts from Clarteza

In today’s digital world where the consumer is king, marketers are no-doubt challenged with navigating the tough road of brand development and coming to terms with a shifting balance in power.  With the rules of the road changing dramatically over the past few years, where real-time is the new time-frame, big companies are finding it particularly difficult to adapt.   If you find yourself nodding your head, here are five thoughts to help keep you, and your brands, on course:

1. It’s Okay to be a Little Naked: If the universal influx of reality TV didn’t give us a clue … Continue Reading

What do you get when you take an entrepreneurial spirit with a vision for bringing people together in a way that brings out their best, and combine it with seasoned veterans from creative, technical and strategic fields representing a range of ages, backgrounds and experience? You get a unique boutique consultancy– one that is high-functioning, and well-poised to tackle any business challenge, while staying true to a fundamental respect for relationships and their power in driving success.

To foster the right energy at Clarteza, Mag Retelewski hand-picked the right team to ensure a synergy of … Continue Reading