04
April
2013
Understanding Brand Love
In a recent study, Millward Brown and The Jim Stengel Company compiled a list of the 50 fastest-growing brands, both consumer and business, over a ten year period. Brands were analyzed in terms of both customer relationships as well as financial value. The common link between the 50 brands, which cut across categories and segments, including both products and services, was that all of the brands were based on ideals. The study defined an ideal as a higher order purpose or benefit that the company or brand … Continue Reading
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