industry thoughts from Clarteza

What do you get when you take an entrepreneurial spirit with a vision for bringing people together in a way that brings out their best, and combine it with seasoned veterans from creative, technical and strategic fields representing a range of ages, backgrounds and experience? You get a unique boutique consultancy– one that is high-functioning, and well-poised to tackle any business challenge, while staying true to a fundamental respect for relationships and their power in driving success.

To foster the right energy at Clarteza, Mag Retelewski hand-picked the right team to ensure a synergy of talents and personalities, and it’s no accident then, that with every client assignment this collaborative (some clients have gone so far as to say “eclectic”)  team filters data and ideas through complementary, yet highly diverse lenses to deliver actionable results.

Nobody can argue against the fact that relationships are powerful, in life and in business.  In fact, we like to say, “It’s not just business, it’s personal” to emphasize our belief that driving consumer loyalty to ensure business growth hinges on understanding and nurturing the relationships between brands and consumers, and clients and partners.

Let’s face it, navigating the course of global marketing is complex and daunting – now more than ever, as information overload, limited resources, and shrinking timelines make harnessing consumer knowledge and leveraging it effectively particularly challenging.  So where does Clarteza come in?  Think of Clarteza’s unique and nimble team as a sort of “marketing compass” for global research initiatives.  (Continuing with the navigational analogy), we help get you through the fog so you can see clearly where you should be going – and we’re particularly excited and adept if the journey involves crossing continents and time zones.

Rather than bore you with details on core competencies and capabilities, we’d rather you see for yourself: Check us out on our website www.clarteza.com , follow us on Twitter @GraytoClear, like us on Facebook, and most importantly, join our blog conversations to keep us honest…and inspiring!