industry thoughts from Clarteza

“Why Then Can One Desire Too Much of a Good Thing?” – Shakespeare

These days, it feels like the discourse between the Marketer and the Consumer has become something like a Shakespearean sonnet on steroids:  No longer is the Consumer being poetically wooed in a 60 second commercial, She is being craftily urged with texts, video billboards and in-store TV offers each shorter than an iambic tetrameter for “brevity is the soul of wit” says Shakespeare.  Despite all the attention, nay, the beloved Consumer seems rather disinterested as She has to manage Her smart phone, home phone, blog, email, Facebook page, … Continue Reading