industry thoughts from Clarteza

“The hallmark of an open mind is separating your ideas from your identity.If you define yourself by your opinions, questioning them is a threat to your integrity. If you see yourself as a curious person or a lifelong learner, changing your mind is a moment of growth” – Adam GrantHaving an open mind is essential for innovation. This openness, coupled with a positive outlook, enhances your ability to perceive and observe a broader range of ideas and phenomena. It involves welcoming contrasting viewpoints and nurturing a curiosity that is strong enough to potentially change your perspective.The Broaden-and-Build theory … Continue Reading

Oxford Dictionary definition of fairness is: “An impartial and just treatment or behavior without favoritism or discrimination.” To me, it means everyone has the same opportunity to succeed and be treated equally.

This doesn’t mean that everyone gets what they want, it merely suggests that everyone has the same chance of reaching their goal. The individual performance will dictate whether they would succeed or not, if treated fairly.

In the last few years Clarteza has been involved in evaluating the role of dance in … Continue Reading

As we grow up, our creative expression tends to diminish and I believe it’s time to reverse the course and make the point to include it permanently in our lives again!

Creative expression is important for problem-solving, inspiration, new perspectives, new ideas, and, yes, even happiness. Doing something that we love, can also put us in the ever-so-elusive state of “flow”!

The issue is that our creative effort is a window that bares our soul, and it might feel risky … Continue Reading

As an eight-year-old I was collecting postcards, stamps, highlighters, sharpeners, gum and chocolate wrappers. I loved collecting, curating my treasures and then trading them or selling them. I got good at it and my collection grew. Then, I wanted to own a bookstore and sell books as I loved reading. I thought I could have a section for my collectibles as well. Well, that idea never materialized, as overtime my priorities changed.

I was involved in my parents business. By the tender … Continue Reading

It has been March of 2020 when our reality was upended. My family’s life – like so many other families – has changed as a result. What has surprised me in this transition, though, are the many things and activities – some of which I have never done before – that have filled my life since then. Some of these newfound pursuits are likely to stick for quite some time. This is a power of change.

For starters, I have entered the world of online … Continue Reading

“The voyage of discovery is not in seeing new landscapes but in having new eyes” – Marcel Proust.

This quote has been my guiding beacon in life and at work. The ability to see what you have or what you experienced from a different angle, can change its meaning.

In other words, the way you look at things, changes “the things” you look at. 

To acquire a new way of thinking requires learning fueled by an open … Continue Reading

Our reality has changed in March of 2020. We live in a new world. As a result, we will need a new way of thinking to navigate our lives, create new solutions, reframe our work or redefine entire business models. We will also likely need to redesign our lives. The trick is, we don’t know whether this is for a “while” or forever.

In a series of articles and posts, I will be sharing with you my passion for creativity and learning. … Continue Reading

I’m a big believer in goals, in progress and in growth. Last year, I publicly listed a long list of goals I was going to accomplish and was planning to do a nice recap and reflection in early January. Except, things changed on January 4th , before I had a chance to write my blog.

I was skiing with my family in German Alps in breathtaking views
and incredible mountains. I had an amazing time. One afternoon, as it was
getting dark, I lost … Continue Reading

Being a dancer has always been a passion of mine, but it was little more than an unfulfilled childhood dream until I finally decided to take up ballroom dancing – as an amateur – almost two years ago.

Now, when it comes to my professional career, I generally understand what’s required of me and what I’m capable of; I’m aware of the steps I must take to get things done and the skills I must master to ensure success.

Ballroom dancing on the other hand, has been a whole new challenge. It’s always exciting … Continue Reading

I love Marcel Proust’s quote: “The Voyage of Discovery Consists not in Seeking New Landscapes but in Having New Eyes”. It describes the way we look at business issues.

What we do:

Our team focuses on finding innovative solutions to meet clients’ marketing and business needs. In our work we apply design thinking and we recognize that creativity is a collaborative skill. We function as a think tank of highly specialized experts to evaluate the business issue and create custom tailored solutions. Our lenses allow us to see issues from variety of different angles and, as such, we can better “connect the … Continue Reading