07
September
2016
Three Key Principles Innovation Marketers Can Take from the Design World
What do a phone, a car service, and a vacuum cleaner have in common? The best innovators in these categories applied design thinking principles to create success stories.
Apple, Uber and Dyson are not alone; numerous companies have applied design thinking principles and processes to new product or service innovation – some with considerable success, others… not so much. At Clarteza we’ve been involved in a number of design-led innovation projects in the consumer packaged goods industry and have observed several key success elements that can be borrowed from design … Continue Reading
TAGS: American Marketing Association, creativity, design thinking, innovation, Innovation Process // POSTED IN: Design Thinking, Innovation Process // COMMENTS: Comments Off on Three Key Principles Innovation Marketers Can Take from the Design World