industry thoughts from Clarteza

07 September
Mag Retelewski and Katy Gajewicz

Three Key Principles Innovation Marketers Can Take from the Design World

What do a phone, a car service, and a vacuum cleaner have in common? The best innovators in these categories applied design thinking principles to create success stories.


Apple, Uber and Dyson are not alone; numerous companies have applied design thinking principles and processes to new product or service innovation – some with considerable success, others… not so much. At Clarteza we’ve been involved in a number of design-led innovation projects in the consumer packaged goods industry and have observed several key success elements that can be borrowed from design … Continue Reading

30 July
Amanda Randall, Ph.D - VP, Analytics and Change

Face to Face Conversations Newsletter

clarteza_newsletter_JULY v2

13 June
Mag Retelewski

Clarteza: Behind the scenes.

I love Marcel Proust’s quote: “The Voyage of Discovery Consists not in Seeking New Landscapes but in Having New Eyes”. It describes the way we look at business issues.

What we do:

Our team focuses on finding innovative solutions to meet clients’ marketing and business needs. In our work we apply design thinking and we recognize that creativity is a collaborative skill. We function as a think tank of highly specialized experts to evaluate the business issue and create custom tailored solutions. Our lenses allow us to see issues from variety of different angles and, as such, we can better “connect the … Continue Reading

20 April
Mag Retelewski

Kids in The Kitchen – Inspiring Healthy Student Bodies: Clarteza’s Community Involvement

My Clarteza team always strives to make a difference. We look for opportunities to contribute. We care about communities where we live in. All of our team members volunteer at our children’s schools, non-profit organizations, soup kitchens and more. We are passionate about our causes.

One event I’m particularly proud of, is the event that I helped to spearhead and organize with Whole Foods and Chef Gale Gand. The idea started, when I observed that lot of kids are not eating very healthy meals. They are either asking for processed meals or sugar filled items.

Personally, I am a believer that “You are what … Continue Reading

09 March
Mag Retelewski

This is personal: I Live My Grandmother’s Dream

I live my grandmother’s dream every day. I live it with pride, with honor, and with gratitude.

My grandmother, Anna, was Estonian. Her parents were transplanted from their native Estonia to Crimea. At the age of two, my grandmother lost her mother, then her father died just seven years later, and she was left to be raised by her much older brother.

Then the war started. At fifteen years old, my grandmother was taken from the streets by the Germans and put in a concentration camp in Buchenwald, Germany. She had to work in a quarry. It was brutally difficult and painful … Continue Reading

02 March
Mag Retelewski

Moving from Grey to Clear: What Leadership Means to Me

I have always admired great leaders. I’ve tried to figure out what they do, not because they were very successful with their careers, but because they created value. They created value for the team they led, for their communities, and for clients they served.

I studied leadership at school, but mostly, I learned it on the job. I have seen bad leadership and how damaging it is, and observed remarkable leadership and how it lifts organizations.

What I have learned though, is that your leadership style has to match the style and culture you want to create within your organization.

Here’s what leadership … Continue Reading

05 January
Mag Retelewski

Your Life Does Not Get Better by Chance, It Gets Better by Change



We think we’re immune to change. We say, that’s just the way I am, the way I’ve always been. But the truth is, you can change. You are not defined by past choices and you can become that better self you imagine.

Here’s my advice on how to make that happen, gained from my recent work at making some real changes in my own life.

  • The first and most important step is to make your mind up.

You may be able to imagine getting up early and having more time for coffee and reading … Continue Reading

26 December
Mag Retelewski and Jamie Calhoun - Guest

Passion Persuades


Let’s talk chocolate.

Think about that first bite of dark, creamy chocolate. Your mouth relaxes as the chocolate melts – your eyes might even close so you can focus on just the taste and feel of the chocolate. The corners of your mouth turn up.

(Is your mouth watering yet?)

We have all heard by now that chocolate releases endorphins, elevates our mood, and can even be healthy in moderation. (Keep those positive studies coming, science!) But exquisite, mouth-watering chocolate also reminds us of the real goal: to create an experience. To get the … Continue Reading

14 December
Mag Retelewski

The Creative Myth


Perhaps one of the more damaging myths we live by is the one that claims that creativity is a gift. You either have it or you don’t, many believe. Some are born with some kind of special talent bestowed on them, they say, or, poor souls, they must lumber in the regular, plain world with the rest of us.

This myth must be busted.

At Clarteza, we know that creativity is not some magic manna from above – it is a skill, and a collaborative one at that. We have to do away with the … Continue Reading

25 November
Mag Retelewski and Jamie Calhoun - Guest

Thank You

Giving thanks is always a good idea, but the holiday gives us the perfect excuse to slow down and think more deeply about the many good things in our lives.

At Clarteza, we are so very thankful to love what we do! Together, we have built a creative, energetic, and collaborative team. We share and keep central the values of integrity and social responsibility; we find it our duty to make a difference in this world. We get to push boundaries and apply our true passion to our work. We know how special it is to love the work you do, … Continue Reading