industry thoughts from Clarteza

27 April
2017
Mag Retelewski

Why Your Brand Needs Purpose

Being a dancer has always been a passion of mine, but it was little more than an unfulfilled childhood dream until I finally decided to take up ballroom dancing – as an amateur – almost two years ago.

Now, when it comes to my professional career, I generally understand what’s required of me and what I’m capable of; I’m aware of the steps I must take to get things done and the skills I must master to ensure success.

Ballroom dancing on the other hand, has been a whole new challenge. It’s always exciting … Continue Reading

02 January
2017
Mag Retelewski

Get Inspired at the Start of the New Year!

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When we get inspired, we create. When we are relaxed, we are more creative. Here are some of my time-tested activities that have worked for me:

  • Expand your interests. Go to a library or a store and pick up a book or publication from an industry or genre that you would not normally explore. Even though random reading material may not seem relevant at first, I promise you if you give it a chance you’ll learn something you’ll be able to apply to your … Continue Reading

24 November
2016
Mag Retelewski

How Gratitude Changed My Life

picture1Being mindful and enjoying the moment is essential. The present moment is all we truly have, but I’ve learned that unless we make a conscious effort to recognize it, the majority of our time is spent in the past or in the future.

A realization of the preciousness of the present moment is grounded in being grateful, and this alone can be truly uplifting. Sometimes, however, we take things for granted and miss the opportunity to cherish the real value of what we have. I see a true connection between the ability to … Continue Reading

07 September
2016
Mag Retelewski and Katy Gajewicz

Three Key Principles Innovation Marketers Can Take from the Design World

What do a phone, a car service, and a vacuum cleaner have in common? The best innovators in these categories applied design thinking principles to create success stories.

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Apple, Uber and Dyson are not alone; numerous companies have applied design thinking principles and processes to new product or service innovation – some with considerable success, others… not so much. At Clarteza we’ve been involved in a number of design-led innovation projects in the consumer packaged goods industry and have observed several key success elements that can be borrowed from design … Continue Reading

30 July
2016
Amanda Randall, Ph.D - VP, Analytics and Change

Face to Face Conversations Newsletter

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13 June
2016
Mag Retelewski

Clarteza: Behind the scenes.

I love Marcel Proust’s quote: “The Voyage of Discovery Consists not in Seeking New Landscapes but in Having New Eyes”. It describes the way we look at business issues.

What we do:

Our team focuses on finding innovative solutions to meet clients’ marketing and business needs. In our work we apply design thinking and we recognize that creativity is a collaborative skill. We function as a think tank of highly specialized experts to evaluate the business issue and create custom tailored solutions. Our lenses allow us to see issues from variety of different angles and, as such, we can better “connect the … Continue Reading

20 April
2016
Mag Retelewski

Kids in The Kitchen – Inspiring Healthy Student Bodies: Clarteza’s Community Involvement

My Clarteza team always strives to make a difference. We look for opportunities to contribute. We care about communities where we live in. All of our team members volunteer at our children’s schools, non-profit organizations, soup kitchens and more. We are passionate about our causes.

One event I’m particularly proud of, is the event that I helped to spearhead and organize with Whole Foods and Chef Gale Gand. The idea started, when I observed that lot of kids are not eating very healthy meals. They are either asking for processed meals or sugar filled items.

Personally, I am a believer that “You are what … Continue Reading

09 March
2016
Mag Retelewski

This is personal: I Live My Grandmother’s Dream

I live my grandmother’s dream every day. I live it with pride, with honor, and with gratitude.

My grandmother, Anna, was Estonian. Her parents were transplanted from their native Estonia to Crimea. At the age of two, my grandmother lost her mother, then her father died just seven years later, and she was left to be raised by her much older brother.

Then the war started. At fifteen years old, my grandmother was taken from the streets by the Germans and put in a concentration camp in Buchenwald, Germany. She had to work in a quarry. It was brutally difficult and painful … Continue Reading

02 March
2016
Mag Retelewski

Moving from Grey to Clear: What Leadership Means to Me

I have always admired great leaders. I’ve tried to figure out what they do, not because they were very successful with their careers, but because they created value. They created value for the team they led, for their communities, and for clients they served.

I studied leadership at school, but mostly, I learned it on the job. I have seen bad leadership and how damaging it is, and observed remarkable leadership and how it lifts organizations.

What I have learned though, is that your leadership style has to match the style and culture you want to create within your organization.

Here’s what leadership … Continue Reading

05 January
2016
Mag Retelewski

Your Life Does Not Get Better by Chance, It Gets Better by Change

 

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We think we’re immune to change. We say, that’s just the way I am, the way I’ve always been. But the truth is, you can change. You are not defined by past choices and you can become that better self you imagine.

Here’s my advice on how to make that happen, gained from my recent work at making some real changes in my own life.

  • The first and most important step is to make your mind up.

You may be able to imagine getting up early and having more time for coffee and reading … Continue Reading