industry thoughts from Clarteza

13 June
2016
Mag Retelewski

Clarteza: Behind the scenes.

I love Marcel Proust’s quote: “The Voyage of Discovery Consists not in Seeking New Landscapes but in Having New Eyes”. It describes the way we look at business issues.

What we do:

Our team focuses on finding innovative solutions to meet clients’ marketing and business needs. In our work we apply design thinking and we recognize that creativity is a collaborative skill. We function as a think tank of highly specialized experts to evaluate the business issue and create custom tailored solutions. Our lenses allow us to see issues from variety of different angles and, as such, we can better “connect the … Continue Reading

20 April
2016
Mag Retelewski

Kids in The Kitchen – Inspiring Healthy Student Bodies: Clarteza’s Community Involvement

My Clarteza team always strives to make a difference. We look for opportunities to contribute. We care about communities where we live in. All of our team members volunteer at our children’s schools, non-profit organizations, soup kitchens and more. We are passionate about our causes.

One event I’m particularly proud of, is the event that I helped to spearhead and organize with Whole Foods and Chef Gale Gand. The idea started, when I observed that lot of kids are not eating very healthy meals. They are either asking for processed meals or sugar filled items.

Personally, I am a believer that “You are what … Continue Reading

09 March
2016
Mag Retelewski

This is personal: I Live My Grandmother’s Dream

I live my grandmother’s dream every day. I live it with pride, with honor, and with gratitude.

My grandmother, Anna, was Estonian. Her parents were transplanted from their native Estonia to Crimea. At the age of two, my grandmother lost her mother, then her father died just seven years later, and she was left to be raised by her much older brother.

Then the war started. At fifteen years old, my grandmother was taken from the streets by the Germans and put in a concentration camp in Buchenwald, Germany. She had to work in a quarry. It was brutally difficult and painful … Continue Reading

02 March
2016
Mag Retelewski

Moving from Grey to Clear: What Leadership Means to Me

I have always admired great leaders. I’ve tried to figure out what they do, not because they were very successful with their careers, but because they created value. They created value for the team they led, for their communities, and for clients they served.

I studied leadership at school, but mostly, I learned it on the job. I have seen bad leadership and how damaging it is, and observed remarkable leadership and how it lifts organizations.

What I have learned though, is that your leadership style has to match the style and culture you want to create within your organization.

Here’s what leadership … Continue Reading

05 January
2016
Mag Retelewski

Your Life Does Not Get Better by Chance, It Gets Better by Change

 

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We think we’re immune to change. We say, that’s just the way I am, the way I’ve always been. But the truth is, you can change. You are not defined by past choices and you can become that better self you imagine.

Here’s my advice on how to make that happen, gained from my recent work at making some real changes in my own life.

  • The first and most important step is to make your mind up.

You may be able to imagine getting up early and having more time for coffee and reading … Continue Reading

26 December
2015
Mag Retelewski and Jamie Calhoun - Guest

Passion Persuades

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Let’s talk chocolate.

Think about that first bite of dark, creamy chocolate. Your mouth relaxes as the chocolate melts – your eyes might even close so you can focus on just the taste and feel of the chocolate. The corners of your mouth turn up.

(Is your mouth watering yet?)

We have all heard by now that chocolate releases endorphins, elevates our mood, and can even be healthy in moderation. (Keep those positive studies coming, science!) But exquisite, mouth-watering chocolate also reminds us of the real goal: to create an experience. To get the … Continue Reading

14 December
2015
Mag Retelewski

The Creative Myth

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Perhaps one of the more damaging myths we live by is the one that claims that creativity is a gift. You either have it or you don’t, many believe. Some are born with some kind of special talent bestowed on them, they say, or, poor souls, they must lumber in the regular, plain world with the rest of us.

This myth must be busted.

At Clarteza, we know that creativity is not some magic manna from above – it is a skill, and a collaborative one at that. We have to do away with the … Continue Reading

25 November
2015
Mag Retelewski and Jamie Calhoun - Guest

Thank You

Giving thanks is always a good idea, but the holiday gives us the perfect excuse to slow down and think more deeply about the many good things in our lives.

At Clarteza, we are so very thankful to love what we do! Together, we have built a creative, energetic, and collaborative team. We share and keep central the values of integrity and social responsibility; we find it our duty to make a difference in this world. We get to push boundaries and apply our true passion to our work. We know how special it is to love the work you do, … Continue Reading

16 November
2015
Mag Retelewski

How Design Thinking Enriches Our Process

At Clarteza, we are proud of the consistently creative and unique solutions we offer our clients. Part of our success lies in our process: We apply design thinking and team collaboration, building great solutions through small, iterative steps.

Design thinking is a method that allows a creative and adaptive process to discover the best solution. Our team have been proponents of this approach for several years, applying it in many different facets of our work. Because design thinking is integral to our process, we get the best solutions without losing time, money, or patience.

What is key in our approach is that … Continue Reading

06 January
2014
Mag Retelewski

Where are we going in 2014?

This is one of my favorites: You look at the billboard and the boy is saying “Look!” then he stands up and shows an actual airplane in the sky flying over. Then you learn the actual flight number of that aircraft and its destination. Pretty cool, right?

http://www.youtube.com/watch?v=GtJx_pZjvzc

Another amazing interactive advertising with augmented reality. As you can see the excitement is palatable!

http://www.youtube.com/watch?v=MZcwCMV9UEs

A retail giant also found an interesting way of engaging people and creating the buzz. Take a look:

http://vimeo.com/82271564

Oh and this one: “Drag him away”. A great awareness creation campaign for an important cause: “Don’t just stand there, … Continue Reading