industry thoughts from Clarteza

05 January
2016
Mag Retelewski

Your Life Does Not Get Better by Chance, It Gets Better by Change

 

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We think we’re immune to change. We say, that’s just the way I am, the way I’ve always been. But the truth is, you can change. You are not defined by past choices and you can become that better self you imagine.

Here’s my advice on how to make that happen, gained from my recent work at making some real changes in my own life.

  • The first and most important step is to make your mind up.

You may be able to imagine getting up early and having more time for coffee and reading … Continue Reading

26 December
2015
Mag Retelewski and Jamie Calhoun - Guest

Passion Persuades

chocolat-uzma-sharif

Let’s talk chocolate.

Think about that first bite of dark, creamy chocolate. Your mouth relaxes as the chocolate melts – your eyes might even close so you can focus on just the taste and feel of the chocolate. The corners of your mouth turn up.

(Is your mouth watering yet?)

We have all heard by now that chocolate releases endorphins, elevates our mood, and can even be healthy in moderation. (Keep those positive studies coming, science!) But exquisite, mouth-watering chocolate also reminds us of the real goal: to create an experience. To get the … Continue Reading

14 December
2015
Mag Retelewski and Jamie Calhoun - Guest

The Creative Myth

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Perhaps one of the more damaging myths we live by is the one that claims that creativity is a gift. You either have it or you don’t, many believe. Some are born with some kind of special talent bestowed on them, they say, or, poor souls, they must lumber in the regular, plain world with the rest of us.

This myth must be busted.

At Clarteza, we know that creativity is not some magic manna from above – it is a skill, and a collaborative one at that. We have to do away with … Continue Reading

25 November
2015
Mag Retelewski and Jamie Calhoun - Guest

Thank You

Giving thanks is always a good idea, but the holiday gives us the perfect excuse to slow down and think more deeply about the many good things in our lives.

At Clarteza, we are so very thankful to love what we do! Together, we have built a creative, energetic, and collaborative team. We share and keep central the values of integrity and social responsibility; we find it our duty to make a difference in this world. We get to push boundaries and apply our true passion to our work. We know how special it is to love the work you do, … Continue Reading

16 November
2015
Mag Retelewski

How Design Thinking Enriches Our Process

At Clarteza, we are proud of the consistently creative and unique solutions we offer our clients. Part of our success lies in our process: We apply design thinking and team collaboration, building great solutions through small, iterative steps.

Design thinking is a method that allows a creative and adaptive process to discover the best solution. Our team have been proponents of this approach for several years, applying it in many different facets of our work. Because design thinking is integral to our process, we get the best solutions without losing time, money, or patience.

What is key in our approach is that … Continue Reading

06 January
2014
Mag Retelewski

Where are we going in 2014?

This is one of my favorites: You look at the billboard and the boy is saying “Look!” then he stands up and shows an actual airplane in the sky flying over. Then you learn the actual flight number of that aircraft and its destination. Pretty cool, right?

http://www.youtube.com/watch?v=GtJx_pZjvzc

Another amazing interactive advertising with augmented reality. As you can see the excitement is palatable!

http://www.youtube.com/watch?v=MZcwCMV9UEs

A retail giant also found an interesting way of engaging people and creating the buzz. Take a look:

http://vimeo.com/82271564

Oh and this one: “Drag him away”. A great awareness creation campaign for an important cause: “Don’t just stand there, … Continue Reading

26 December
2013
Mag Retelewski

2013 The Year of Relationships

 

relationships

People look for relationships. They are essential to us, and to our well-being. Interestingly, people also long for  brand connections…or relationships, which share a lot of similarities of those, with people.  They identify  themselves with those brands.

Like with regular relationships, brand relationships can have their ups and downs. Ultimately though, if you do      have the bonding, you will be more likely to “forgive” if things don’t go right.

People want to be understood by brands. (Not literally, at least yet!)They like to have products and services that are tailored to … Continue Reading

30 September
2013
Mag Retelewski

The Story of Clarteza

being different

At a certain point of my life I realized that I don’t fit in! I’m sure some of you have felt that way too. After working at big companies for over a decade I realized there might be something I do that’s not conforming to “the rules”. At big companies, I always tried to fix everything, find new solutions, create new departments, and eliminate inefficiencies (and yes this is my pet peeve!). Most importantly, I believed that some rules are meant to be broken. At heart, I was an entrepreneur, but … Continue Reading

26 June
2013
Katy Gajewicz and Mag Retelewski

The real gender gap: How marketers hit and miss the mark on understanding “what women want”

It is wonderful to feel important; who doesn’t want to feel that his or her needs are being heard and met?  It’s the basis of any strong relationship.  And good marketers know this and use it as they carefully target individual consumer groups with relevant products, messages, and mediums.  But when it comes to women in particular, there is a fine line between getting it right… and going about it all wrong.

Take for example, the BIC Cristal for Her Ball Pen. Its description on Amazon emphasizes its sleek, elegant design (“just for her”) and a thin barrel to fit a … Continue Reading

04 April
2013
Mag Retelewski

Understanding Brand Love

Understanding Brand Love

In a recent study, Millward Brown and The Jim Stengel Company compiled a list of the 50 fastest-growing brands, both consumer and business, over a ten year period.  Brands were analyzed in terms of both customer relationships as well as financial value.  The common link between the 50 brands, which cut across categories and segments, including both products and services, was that all of the brands were based on ideals.  The study defined an ideal as a higher order purpose or benefit that the company or brand … Continue Reading